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Picture of Adrian Madacs

Adrian Madacs

Role & Responsibilities @ Reel

  • Senior Product Designer with a focus on driving product design initiatives, the Discovery process and shaping Reel's Design System
  • Evolving Reel's brand identity and ensuring visual consistency across collaborative projects in-house and with partner agencies and freelancers
  • Expanding the design and research team to propel Reel to its next stage of growth

Educational background

2015-2017: BA in Digital Concept Development, Copenhagen School of Design and Technology

Previous experience

2021-2023: Senior Product Designer and Design System lead, Vivino

2018-2021: Senior Product Designer and Design System lead, Trustpilot

2016-2017: Digital Designer, Umwelt

2015: Digital Designer, Conferize

I specialize in dual-sided platform design, spanning B2C and B2B markets, covering Web, iOS, and Android interfaces. My core strengths encompass data-driven design, research utilization, and impactful storytelling in digital products. I have a track record of establishing and championing design systems, nurturing cross-functional collaboration, and mentoring for a culture of growth, all while implementing efficient design processes with a user-centric focus.

⚡️ Why Reel

I'm motivated by innovation and crafting great user experiences. At this point in my career, I aim to apply my skills to a purpose-driven company. The opportunity to reshape the energy industry and make a positive impact on climate change is an exciting design challenge where I hope to make a tangible impact.

About Reel

Reel is creating a new way of buying electricity to accelerate the renewable energy transition. We are on a mission to empower companies to make a positive difference for climate through the electricity they buy. Reel enables all companies to enter a new type of electricity contract (Power Purchase Agreement) that reduces CO₂ emissions by adding new renewable electricity to the grid.

Founded in 2020