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Justine Beaulé

Role & Responsibilities @ Reel

  • As Reel’s Marketing and Sustainability Strategist, I work to ensure that Reel is seen and heard where it counts through advertising campaigns and strategic LinkedIn content, as well as guiding our customers through their journey with us with tailored and engaging communications. Within the realm of sustainability, I work to ensure that Reel remains at the forefront of high-impact electricity procurement, including working with our developers to uphold sustainable practices in solar and wind energy projects and developing our sustainability reporting product offering.

Educational background

  • I hold a MSc in Climate Change from the University of Copenhagen and a BA in Sociology and Chemistry from the University of Toronto.

Previous experience

  • I first joined Reel as a student assistant in marketing and recently started full time in August 2023. Prior to Reel, I worked across various industries, from fintech and WEB3 to environmental policy, within communications, marketing and research. In these roles, I developed marketing and communication strategies, created creative assets for campaigns and branded communication channels, and distilled scientific findings into actionable recommendations.

⚡️ Why Reel

I joined Reel to align my career with climate impact. Like most, I am incredibly concerned about our future on this planet - and incredibly excited about the opportunity the climate crisis presents to build a better future. Reel and its talented team exemplify this better future by driving the development of new renewable energy alongside some of Denmark’s most ambitious companies. It's supporting the most needed climate action of all: a fossil fuel phase out.

About Reel

Reel is creating a new way of buying electricity to accelerate the renewable energy transition. We are on a mission to empower companies to make a positive difference for climate through the electricity they buy. Reel enables all companies to enter a new type of electricity contract (Power Purchase Agreement) that reduces CO₂ emissions by adding new renewable electricity to the grid.

Founded in 2020