Reel is creating a new way of buying electricity to accelerate the renewable energy transition. We are on a mission to empower companies to make a positive difference for climate through the electricity they buy. Reel enables all companies to enter a new type of electricity contract (Power Purchase Agreement, PPA) that reduces CO₂ emissions by adding new renewable electricity to the grid. 

At Reel, our vision is a world running 100% on renewables. We aim to create significant climate impact by enabling companies to create new renewable energy, reducing their emissions and decarbonizing electricity grids.